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La socialidad que rinde beneficios
- Publishers Knight Ridder and The Washington Post Co. are banking on social networking to be the future of online classifieds, having invested .3 million in a "six degrees" Web venture.
The two publishers, along with venture capitalist Mayfield, on Monday invested in Tribe Networks, the owner of an online community that links friends and friends of friends, and then promotes them as the ideal network through which to buy things, find a job or even get a restaurant recommendation.
Called Tribe.net, the four-month-old site plays on the theory of "six degrees of separation," in which strangers are inevitably linked to each other by at most six people. The goal is to join like-minded people for socializing, dating, networking or building a local marketplace.
Difieren mucho estas comunidades de las originales en Internet, completamente alejadas de toda iniciativa comercial. ¿Está perdiendo Internet su espíritu originario?.
But the publishers' interest is significant, because it signals a potentially new direction for online classifieds, a billion-dollar market newspapers risk losing to niche sites like job clearinghouse Monster or online communities such as Craigslist. Knight Ridder and The Washington Post Co., parent of newspaper The Washington Post, say they want to incorporate social networking as a means of building an indispensable local marketplace for information or goods, and ultimately to inspire loyalty to their publications.
Al hilo, el diario neoyorquino tienen un extenso artículo sobre Frienster. Dana Boyd, que trabaja en la Universidad de California, estudia actualmente la comunidad, puede leerse en Decoding the New Cues in Online Society
Referencias (TrackBacks)
URL de trackback de esta historia http://somiatruites.blogalia.com//trackbacks/13422
Comentarios
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Buy 3 unit get 1 free promotional sales period.
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Buy 3 unit get 1 free promotional sales period.Brand new.
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